Olivia Rodrigo
Social Impact Tour Partnership
What is Propeller?

We Turn Fans Into Donors, Advocates & Activists at Scale

Propeller is the leading social impact platform connecting the world's most influential voices with causes that matter. Every entry to win requires an action that directly benefits your cause, turning superfans into committed long-term supporters.

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Nonprofit Partners
The Flyaway

Win a Trip to See Olivia Rodrigo in Los Angeles

Everyone Wins

A turnkey way to promote your tour & do massive good.

Fans Get

  • A deeper connection with the artist they love
  • A chance to win a phenomenal VIP experience and a flyaway to see Olivia live
  • The chance to support a cause they care about

Fund 4 Good Gets

  • New one-time and recurring donors
  • National visibility alongside Olivia Rodrigo and a major paid social campaign
  • High-intent activist leads
The Cause

Fund 4 Good is Olivia Rodrigo's giving initiative, directing a share of every tour to grassroots nonprofits that defend reproductive freedom and support women and girls. Launched on the road, it has already moved millions of dollars to organizations fighting to protect and expand access in communities across the country.

The Partnership

How It Works

Propeller Handles

  • Promotion across 4M+ Propeller platform users
  • First-party fan data collection & delivery
  • Paid promotion with national reach
  • All campaign creative & landing pages
  • Prize fulfillment: flights, hotel, event tickets
  • Winner selection, notification & logistics
  • Post-campaign reporting & analytics for Fund 4 Good
  • Full compliance, sweepstakes legal & official rules

The Ask

  • 2 VIP tickets to the show
  • Signed memorabilia or merch pack for winner
  • Social support from Olivia Rodrigo's channels
  • 15 to 30 sec face-to-camera video (script provided)
  • Meta Advertiser access (team-approved)

Good 4 them. Good 4 u.

Case Studies